Author Archives: Cem Erdinç Yılmaz

My Rankings Change Constantly on Google

My Rankings Change Constantly on Google

You are sure that you are doing everything right about your website. You have provided all the necessary information, added the essential applications, left nothing missing. As a result, you now have a fully SEO-friendly website. But you suddenly wake up one morning and what you see is that your ranking has suddenly hit bottom. As annoying as this situation is, these are not just happening to you. One of the common factors is that the algorithms of search engines are constantly changing. Besides, many other factors influence the ranking done by search engines. In this article, we will seek an answer for the question that goes like “My Rankings […]

Search Engine Marketing: What Is It?

Search Engine Marketing: What Is It?

Search Engine Marketing and Search Engine Optimization are commonly confused. Although they may seem similar, fundamentally, they are two different things. If you can’t tell the difference, don’t worry, you are not the only one. In this article, I will explain everything you need to know about Search Engine Marketing or SEM in short. So, grab a cup of coffee and enjoy the read. What Is Search Engine Marketing?  Any approach used to boost a brand’s search visibility or make a brand appear more often in search results is named search marketing. This approach can either be SEM or SEO, or both. SEO uses long-term practices to gain an organic […]

Cem Erdinç Yılmaz

Cem Erdinç Yılmaz

Posts: 82

Graduating from a Language and Literature Department, I have used my advanced skills to edit, proofread and translate. I also enjoy writing short stories in my spare time. Now, with the rise of digital marketing, I utilize my skills to write blog posts on the latest topics.