Author Archives: Margrit Aksu

Advertising Platforms for Businesses

Advertising Platforms for Businesses

Digital advertising has a significant impact on the success and growth of businesses. Here, business owners and marketers may be concerned about choosing the right advertising platforms to spend their money on. Nobody wants their money to burn in a pool of fire, right? Finding the best advertising channel may not be as easy as you think, as there are tons of options to consider in this digital era. In today’s guide, we are going to provide five advertising platforms that can be used to advertise your business. These are Google Ads, Facebook, Instagram, TikTok, and LinkedIn. But before starting our guide, we’d like to introduce you to the factors you should […]

How to Create a Marketing Funnel

How to Create a Marketing Funnel

The relationship between brands and customers is more sophisticated than what one usually tends to imagine. That’s why marketing funnel has gained a lot of importance. The most challenging part is probably its implementation. Have you ever noticed some of those companies that seem doomed to failure despite their remarkable range of products? In the most typical scenario, they have a website looking dull, almost lethargic, with zero marketing impulse. They seem to wait for the goodwill of providence that would make ‘rain’ customers on them out of nowhere. We also notice the extreme opposite for some other companies. Those are literally the harassers of the market, bombing their audience […]

What Is a Search Engine?

What Is a Search Engine?

The phenomenal rise of the internet was possible through the creation of and advancement of search engine technology. During the tech bubble, the number of online websites exploded, presenting a new problem. There needed to be an easier way for internet users to find the sites and content they were searching for. The solution was to create a way to search the internet. The inventor of the first search engine was a man named Alan Emtage, who in 1989 called his search engine ARCHIE. Before search engines arrived, you had to already know its complete web address or domain name to access a website. How does a Search Engine Work? […]

The Best Digital Marketing Campaigns

The Best Digital Marketing Campaigns

For a successful digital marketing campaign, as with all other marketing campaigns, it’s necessary to create a many-legged fiction. There are certain factors to call it digital campaign management. If a brand only communicates through posting ads on social media or sharing its content, it won’t be enough. Today, brands that want to advance their social media content with successful digital campaigns support media. It contains creating specific content that includes the creation of a multi-channel strategy. However, there’s a big challenge in managing omnichannel digital marketing campaigns. It’s the collaboration of an integrated brand marketing team because there are so many employees. Perhaps the budget allocated by the brand […]

What to Remove from Your Website to Rank Better

What to Remove from Your Website to Rank Better

With the internet growing every day, there ought to be some websites that do better and some that are not good enough to bring a lot of traffic. There are a lot of mistakes that can result in losing visitors of your website. Today, we will talk about these mistakes and tell you what you should remove from your website to rank better if you make these mistakes. So, let’s see what you can remove from your website to rank better! Remove Bad Headlines Using good headlines and headers usually takes the cake when it comes to what might keep your visitors on your website. You should always aim for […]

Margrit Aksu

Margrit Aksu

Posts: 5

As a graduate of English Literature department, I have been very passionate about English language. Writing, creating and editing articles have become my passion as I dive into the depths of it. Watching movies, listening to some excellent songs and reading in English are still my go-to activities when I want to chill alone or with friends. Especially witty YouTube videos about psychology or philosophy work perfectly to cheer me up after a tiring day.