Digital Marketing

What Is Digital Advertising?

What Is Digital Advertising?

Digital advertising has become one of the pillars of marketing since the 1990s. The term is quite self-explanatory. It encompasses all promotional activities carried out through the Internet, electronic devices, and mediums. This is why it’s also labeled as digital marketing, Internet advertising, online advertising, or web advertising. Considering the highly technological era we are living in, it has undoubtedly become of paramount importance for almost every job sector. Mobility and connectivity are the two keywords ruling the marketer’s way of life nowadays. Ideas and products evolve. So do their promotional counterparts or the efforts to sell them.  In this article, we will first present the main advantages of digital […]

Facebook Ads vs Google Ads

Facebook Ads vs Google Ads

When advertising using the internet as a marketing tool, there is no getting away from the internet giants that are Facebook and Google. Together these companies offer the largest advertising network that has ever been available to humankind. We are going to compare Facebook Ads vs Google Ads, arguing points from both sides and giving an accurate comparison. We’ll discover the benefits of using Google Ads as well as Facebook Ads.  Both companies offer you an increased audience for your advertisements. Yet, which provides you with the best service Facebook or Google? Hopefully, this article will help you to uncover it. Let’s see which company can provide the most significant […]

The Best Marketing Books to Develop Yourself

The Best Marketing Books to Develop Yourself

Marketing is a continuously developing and growing field. There are always new trends and innovations. Therefore, people in the field should catch them to lead the sector. Most CEOs read approximately 50-60 books per year, which is 4-5 books per month. Some of them are among the best marketing books. It not only helps them to develop themselves but also, they can avoid cognitive decline. AI technologies and marketing change faster than most other fields in the world. For instance, ten years before, online marketing was so limited. However, there are limitless platforms you can sell on and limitless people you can sell to. Professionals who contributed to this development […]

9 Useful Types of Video Content Viewers Love

9 Useful Types of Video Content Viewers Love

Video content marketing is certainly the brightest tool to reach users in today’s World. For this reason, the search for useful types of video content that viewers love emerges. Nowadays, people prefer to watch a video rather than read an article to get a recipe, review newly released products, or even follow the stock market! Because in this fast-developing and changing environment, watching videos is a quicker, easier, and more memorable way to achieve their goals. Therefore, considering the high rates of ROI for businesses, they find it more appropriate to invest in video content marketing. Of course, you need to find the right content before you start making videos. […]

How to Make Money Writing

How to Make Money Writing

Writing is a demanding skill that requires a lot of dedication and creativity. On the other hand, it is a quite rewarding experience considering you produce something unique and make money off it. Whether you write as a hobby or you make money writing, the advantages are not limited to these. Below is a shortlist of advantages of writing in general: It gives you a sense of self-fulfillment as you create a piece of art out of nothing.  It enables you to learn many new things while searching on the topic you write about. It gives you the mobility and flexibility to work whenever and wherever you want.  You can […]

Ways to Market Your Business Online

Ways to Market Your Business Online

Marketing your business online has become critical as the Digital World has become accessible to everyone, so business owners are starting to think about how to market their business online. So how can you do this? If you wonder about this, let’s collect everything you need to do in one article: CONTINUITY. Whatever your step is, there is only one thing you need to do and apply in every item: continuity. You should spend more than a day or a week marketing your business online. Therefore, if you want to do this, you must regularly repeat what you are doing and know that it is a process. Let’s start! Create […]

Ad Retargeting Strategies

Ad Retargeting Strategies

You may want your business to sell more in the online world. Of course, it is not always possible to achieve this with a single and powerful ad display. Oftentimes, visitors visit an e-commerce website, view products, even add some to their shopping cart and proceed to checkout. However, these steps do not mean they are ready to demonstrate the user’s buying behavior. Users who leave the site with a full cart or who have spent a lot of time on the site keep looking at similar products over, and after a while, they get tempted to show their buying behavior after a certain period. This is where ad retargeting […]

Google Digital Marketing Certification Program

Google Digital Marketing Certification Program

Online courses are gaining recognition very quickly. As a result, there are now many careers built around online qualifications. So, now the internet giant Google has thrown its hat into the ring of online education by offering Google digital marketing certification. Online courses give their students a great deal of flexibility to study around work and other commitments to improve their knowledge in their own time. Since Google began the Grow with Google initiative, many other large private companies have started to offer similar courses for their employees first. Gradually are opening them to the public as well. For example, Amazon has some free courses. They teach people how to […]

Canada Classified Sites List

Canada Classified Sites List

If you are after some quality backlinks for your website, classified websites are one of the best options out there. In this article, we will be sharing the list of Canada classified sites. These websites can carry yours to better success. It is great to use these Canada classified websites to promote your products and services on reliable sources. You can think of these websites as a source for backlinks. However, these are the best quality ones. When you use these classified websites, you don’t even need to advertise your website on search engines because these websites have a huge effect when you advertise on them. The best part about […]

Advertising Tips for Businesses

Advertising Tips for Businesses

Advertisements are the greatest marketing tool when it comes to influencing customers’ purchasing behavior. Therefore, companies determine their marketing through advertising tips since they are effective and creative marketing methods. These tips are in different shapes, aiming to reach the audiences targeted by a company. Besides, advertising describes the products put up for sale and aims to increase these products’ consumption through successful sales. In other words, advertisements are to persuade the targeted audiences, converting them into loyal consumers to buy a product offered by a company. To do this, most companies ascribe symbolic meanings that people will embrace to the product to amplify the persuasion of the ads.  The […]

Digital Marketing

Digital marketing is the world’s leading marketing method these days, and it looks like it will stay that way for good. If you want to promote your business, marketing is a great way to do it. In today’s world, almost all marketing practices are through digital platforms. That’s why learning a bit about digital marketing is important for business owners.

If you feel like you need some help in your marketing strategies, please take a look at our related articles. Since SEO is a part of digital marketing, Dopinger tries its best to offer you the best and most reliable information in marketing.

In this category, you can learn many things from various articles. For example, you can learn how to use digital platforms for your website and also the best practices to improve your website. The purpose of marketing is to increase your business’s visibility and improve its return of investment. So, why not take a look at our related articles?