You might have a ton of reasons to want to appear on Google results´ first page. You might have a blog, a business website, a page where you sell products, or maybe you are just curious about the topic. Regardless of the way, if you are making money from your online (or not) establishment, you need to get people attracted to your website. Even if you have a local business you probably look like you don’t exist if you don’t have an active presence online. And when you start to get involved in the business of online marketing and promoting, one of the first things to find out is SEO (Search Engine Optimization). But how would SEO work if you don’t even appear with a high ranking on Google search results? Answer: It would not.
Recent research shows that three out of four people don’t even scroll to the second page of results when googling something. Therefore, we can say it is quite important to appear in a high ranking to be able to get online traffic. And don’t worry, there are ways to achieve appearing on the first page of Google without being even known. But how? Here is how.
How to Get Your Website on Google First Page?
To start with, let us make sure and accept that after executing these strategies, your website isn’t instantly going to be the first result to appear on the front page. For instance, It takes hard work, and most importantly, time. Time is the most important part because usually, the websites that are on the front page have been there for quite a long time. When we say “quite a long time,” it means years. But of course, you don’t have to just wait around for years; there are some ways and hope!
Here are a few things that will get you a higher rank and maybe even top results.
The Strategy of Keywords
One of the most important things to do is to choose the right keywords. To do this correctly, you need to know how your target group Googles to find your website. You can use the keyword planner through Google. Google Trends is also very helpful in determining which phrases and words are used to reach your website. After you find out your keywords, including them in your content will give you a boost in your rankings.
Another very important point to focus on is longtail keywords. It is crucial to include longtail keywords because people tend to do their Google searches by asking fully formed questions. Don’t miss the opportunities on long-tail keywords that are targeted geographically. As a result, this will help you with matching your target viewers’ searches and making your context more specific. Knowing the user’s intent is the key to the keyword.
Optimizing your website is the first thing to do to get any traffic at all. Your website needs to be working properly. It might seem like a detail, but depending on your type of content all of the pages, media contents, images, articles, and so on needs to have their meta titles and descriptions. In addition to that, make sure it doesn’t take too much time to load too since Google prioritizes the faster websites to show results. Doing all of these little things will affect your ranking more than you think. In general, make your website high quality and keep quality content. Your website needs to cover all of the things the viewers are searching for.
Know Your Competition
If you want to appear higher on the organic results, you have to check what your competition is offering and add to it. In the same vein, you can’t up your competition without knowing what they are bringing to the table. Search your keywords, and see how the results are. Also, adding as many blog writings, and making your articles longer will help you.
Know what type of content you need to
create depending on your keyword. When you search for that keyword see what
type of content comes up and design your webpage according to that.
Backlinks are an important factor in search engine rankings. The more backlinks you have, the more the search engine thinks your webpage is trustworthy and of good quality. They are also called inbound or incoming links.
Ranking Higher With Google Ads
There’s also one other and pretty predictable on how to show up first in Google search: Paid ads. When you make a Google search, the first four or five pages to appear are ads, not organic results. Google Ads offers three different bid estimates to get your ad on the first page when a search query matches your keywords.
You can either bid to get your ad on the
first page, top of the page, or first position. Here is how to do it :
- Sign in to the Google Ads account.
- Secondly, click on Keywords in the menu.
- Add the column Attributes as est. first-page bid, est. top of page bid or est. first position bid.
- After that, click on Apply.
Doing this does not guarantee your placement; Google still checks your budget, Ad Rank, and your competition.
Getting Your Local Business on the First Page
If you are a local business owner, it is very important to be active on online platforms. When people decide to go somewhere they do not know, the first thing they do is Google places. So, that’s why appearing on a higher rank as a local business is quite effective. Here are ways to increase your ranking.
- First of all, needless to say, you need to choose the right keywords. Keyword research is one of the most important things in SEO strategies, so make sure you include your business’ unique qualities and location. Focusing on geographic keywords is a helper.
- Make sure you are following a local strategy. That means including and using your geographic keywords in your business webpage’s content. If you haven’t already go and get your Google Places page as soon as possible.
- Get listed on other web pages.
- Optimize your webpage; make sure it’s readable and offer quality content. Further, include pictures and explanations, and FAQs of your business.
- Get more backlinks. Like all other rankings, Google cares about how many backlinks you got while prioritizing the results.
- Certainly, be active on social media platforms. This is a very important one; people tend to choose the place they searched online based on how much information they can get about the establishment. Instagram, Facebook, Yelp, and what more you can think of… Create your business accounts, get reviews, and do not hesitate to give information about your business, including pictures and videos.
Try to Get Into Featured Snippets
You can do competitor analysis through either analysis tools such as Semrush and Ahrefs or you can manually conduct your research in Google SERPs. You should learn which factors like keywords and information helped your competitors rank in featured snippets to optimize your own content.
Avoid Keyword Cannibalization
Keyword Cannibalization means that too many similar words have been included in the content of a page. This happens when people seek to get ranked in the search results, so they try to include as many keywords as they can. However, developments in search engine algorithms have altered this situation. No longer can people stuff too many identical keywords in their content and still manage to rank higher as a result of that. Therefore, it has become very important to use keywords with high traffic potential as well as long-tail words without falling into keyword cannibalization. As a result, you should audit the contents of your web page lest you use too many identical keywords.
Increasing usage of mobile devices surpassed the computer users on search queries. Now more people conduct their search queries on their mobile devices. As a result, websites that are compatible with mobile devices carry a higher potential to get more traffic. This is why the design and content of your website should be mobile-friendly.
There are now multiple websites including Google’s Mobile-Compatibility test that help you learn whether your website is mobile-friendly. Through these tools, you can get insight into your website and make further adjustments to improve your website.
Summing Up the First Page Effort
In conclusion, with this article, our goal was to explain and help you how to get on Google search first page. Therefore, it is a little bit tricky and there is no one guaranteed way to achieve it but it’s not impossible. To sum up, executing the advice we gave will increase your website’s traffic one way or another.