YouTube is the world’s second most popular search engine. So, it is one of the most powerful platforms for businesses trying to grab the attention of customers. Approximately two billion active users log in to YouTube every month. That’s why YouTube has an incredible capacity to help brands reach new viewers and build a loyal following. So, how to get ads on YouTube, and what are YouTube ad models? YouTube is one of the best options for creating a successful digital strategy and a cost-effective advertising campaign. YouTube introduced brand channels in 2006. In the years that followed, YouTube made it both easier and more customizable to create ad campaigns on the platform. For this reason, it developed more advertising options and tools. In this article, we will explain how to get ads on YouTube.
YouTube, purchased by Google
in 2006, has a very important place for video ads. For many internet users,
YouTube is the first address that comes to mind when talking about videos.
YouTube’s growing importance in popular culture has shown that it can offer
much more than sharing cute cat videos. Thus, YouTube has become a highly
effective platform to reach large audiences through online advertising. Before
talking about how to get ads on YouTube, let’s talk about what YouTube ads are
in more detail.
YouTube advertising through
Google Ads is a way to advertise your video content on YouTube or in search
results. So, you can maximize your user access. YouTube ads can be viewed
before or while a user views someone else’s video. Or, it appears in YouTube
search results for users to fully watch. Advertising on YouTube has many
benefits, such as targeting, customization, measurability, and affordability.
However, apart from these, the most important plus is actually the simplest:
How Do YouTube ADS Work?
The first video was uploaded
to YouTube under the name “San Diego Zoo” by Jawed Karim. Jawed Karim was one
of the founders of the site. YouTube was established for people to access each
other via videos. After 2016, it started to attract the attention of brands and
individuals. In later various periods, people named “YouTuber” started to share
videos on the site about various topics. Thus, YouTube has turned into a new
business sector with access to millions of people and high earnings.
To get ads on YouTube, you
need to take a few starting steps. Those who want to make money from YouTube
should apply for the YouTube Partner Program in the first step. For this, you
need to create a YouTube channel. Some features of the channel would be
arranged completely according to the preferences of the users. These are mainly
the name of the channel, the content to be shared, and the images of the
channel. However, there is a point that you should be careful about at this
point. YouTube pays attention to the content against the general public rules
and the music used due to copyright problems. Those who actively produce
content may activate the monetization feature if they comply with the specified
rules. To activate the advertising feature for your YouTube videos and to earn
money, you should meet the following conditions. These are as follows:
- YouTube channel
must have at least 1000 subscribers.
- YouTube channel
must have 10000 channel views.
- Finally, your
YouTube channel must have received 4000 hours of viewing in the last 12 months.
Step by Step Guide to Earn Money on YouTube
- Agree to YouTube
Partner Program Terms. To do this:
- Sign in to
- Select “Creator
Studio” for the account icon in the top right.
- Select Channel
> Status and features from the menu on the left.
- Click “Activate”
- Follow the steps
on the screen to accept the “YouTube Partner Program Terms.”
- Sign up for
- You must sign in
to the AdSense account to receive payments.
- Set your
- Confirm you want
to monetize all current and future videos.
- Mark and save the
types of ads to show on your videos.
- Enter “Review”
At this point, all you can do
is wait for the outcome of the process. In the review, your channel is in the
process of being verified for compliance with YouTube rules. These rules are
the YouTube Partner Program Policies, YouTube Terms of Service, and Community
Guidelines. There is a different situation in the process of YouTube approving
your channel for advertising. Before, YouTube could be a source of income for
you when you had enough views on a single video. But, if you can not reach a
sufficient number of views and followers, you cannot earn money anymore. So,
keep producing content to get ads on Youtube until you reach these two goals.
But remember, these are just the beginning steps to get ads on YouTube.
How to Monetize Your Videos?
You must activate this
feature on your channel to make money from ads on YouTube. You can activate the
advertising feature on YouTube in two different situations. These are as
- Enabling ads for
videos you have previously uploaded to your YouTube channel.
You may want to earn ad
revenue from videos you have uploaded before on YouTube. So, you may have a lot
of videos on your channel, and you can activate ads for these videos. The steps
you need to follow for this are as stated below:
- Go to the “Video
Manager” on YouTube
- Click on the
“edit” or “monetization” icon next to the video for which you want to enable
- Select the
- Select that “I
want to monetize my video.”
- Select the ad
formats you want to open for your video. (Each type of format specifies the
devices on which it’ll be displayed and includes an image of the ad placement.)
- Click “Save
- Activating the
advertising feature for videos that you will upload to your YouTube channel.
You may want to activate the
advertising feature for your new videos that you will upload to your YouTube
channel. The steps you need to follow to do this are as stated below:
- Follow the steps
to upload a new video to your YouTube channel.
- While your video
is uploading, click the “Monetization” tab on the upload page.
- Select the “I
want to monetize my video” option.
- Select the ad
formats you want to open for your video.
- Finally, click
To enable YouTube
monetization and monetize your videos, you must link your account to a Google
AdSense account. Only this way, you can receive a payment from YouTube when you
reach the payment threshold.
What Are the YouTube AD Models?
Each of the YouTube ad models
has its own advantages and use cases. Depending on your main goal, you can use
only one ad model or combine multiple ad models. YouTube ad models are
basically as follows:
TruView AD Model
YouTube uses a unique format
called TrueView in some of its ads. These ads appear on the Google Display
Network in addition to YouTube. There is a different pricing method for
standard TrueView ads: First, advertisers are only charged if a user watches at
least 30 seconds of the YouTube video ad. Or a user clicks on a link to engage
in the ad. TrueView ads have two subcategories in itself. These are:
These ADS are those that play
before, during, or after a YouTube video is played. These are ads that can be skipped
after five seconds. In this ad model, there is no charge for viewers who clicks
on the “skip ad.” In-stream video ads can contain call-to-action phrases that
you may customize.
These ads appear in YouTube
search results, next to related YouTube videos, on the YouTube homepage for
mobile. Unlike in-stream ads, YouTube charges each click, regardless of how
long the user watches the video.
This ad type appears at the
beginning, middle, or end of a video. These ads are usually 15 seconds long.
But, it could be up to 20 seconds. The Pre-Roll ads will appear in the middle
of the video only if a video is longer than 10 minutes. This type of ad is
subject to charges in all cases.
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Users also cannot skip bumper
ads like Pre-Roll ads. This type of ad is subject to per-impression pricing
too. These ads are short 6-seconds videos and appear directly before YouTube
Other Topics Related to YouTube ADS
After explaining how to get
ads on YouTube, you may ask the question of “Why would I want to turn off
monetization?” Because you might have some special cases. For example, you
probably don’t want to put a lot of ads on your channel’s promotional video.
You may also promote a particular brand in a video. In these types of videos,
you do not want advertisements of competitors of the brand you promote to
appear. That’s why you may want to turn off ads on some of your YouTube videos.
Also, your YouTube video might be a public interest video or a video for a
charity. In such cases, you don’t want to place advertising randomly on your
Another important thing you
should know about YouTube ads is the companion banner phenomenon. Companion
banners are clickable thumbnails displayed with In-Stream TrueView ads or
Bumper ads. Companion banners appear in the upper right corner of the ad, along
with the ads on the YouTube page.
Consequently, A Summary of YouTube Advertising
YouTube’s search engine is the most popular search engine after Google search engine. This feature of YouTube makes it one step ahead of other social media platforms in the business world. It is very advantageous for many businesses to run their ad campaign on this platform. In this article, we answered questions like how to advertise on YouTube and how to run ads on YouTube.
YouTube ads provide a great opportunity for businesses to promote their product or service to a much wider audience. Among the YouTube ad formats, “Display ads” are the first. A YouTube display ad can only appear on a desktop. “Overlay ads” are among the ads we see the most on YouTube. Skippable video ads are one of the characteristic ads of YouTube. Sponsored cards show content that may be relevant to your video, such as featured products. YouTube provides very important opportunities if you are an advertiser. You only pay if someone clicks on your ads. In other words, you have to persuade users to click on your ad.
If you liked this article, you may also want to see our article about video marketing, which consists of a guide for YouTube.