How to Optimize Content For Featured Snippets?

How to Optimize Content For Featured Snippets?

Getting to the top spot of Google’s organic search results is a difficult battle. As of each passing day, the search engine changes its policies and features for its ranking system. As a result, SEO specialists keep working on fixing their past content to adjust them for Google’s new ranking system. Among those new policies and features, the featured snippets are, without an argument, the first thing that an average user will notice when entering a search query.

Optimizing a website’s SEO content for featured snippets will also help the website’s ranking to increase explicitly without the need for backlinks or constantly upgrading the content. In this article, we will discuss and examine what featured snippets are in detail. You will also find information about how you can optimize your website’s content for featured snippets to rank higher. Anyways, let’s dive in.

What Are Featured Snippets

What Are Featured Snippets?

Officially called featured snippets, Google’s answer boxes include pieces of information that are a direct answer to a search query and appear at the top of the search engine result page (SERP). They pull the most relevant content from the highly ranked web pages and offer it to the users as an answer to their search query. They are also called “position 0” as they are placed on the top of the page, right below the ads, above the rest of the result page.

Featured snippets are one of the most noticeable SERP features, and they’re developing all the time. They make searching a query a useful and straightforward experience for users. Since users can take a look at what they are searching for at a glance, the website’s content that gets picked from the search engine’s algorithm will rank higher and get organic traffic. Being featured on the SERP will also make way for increasing brand awareness and online reputation of a business.

Featured snippets may appear in different forms. For example, a user can find a brief explanation of what they have searched for in a paragraph. They can also appear as listings and a table. We will look further into the types of featured content and which one is the best for your website content.

Types of Featured Snippets

Types of Featured Snippets

What a user types in as a search query, whether it is a question or a sentence, will determine which type of the featured snippets should be on SERP to utilize the feature. Featured snippets will appear as in four main types on the result page:

  • Paragraph
  • Listing (numbered or bulleted)
  • Table
  • Video

Let us take a look at each and every one of the featured snippet types and what you should choose to optimize according to your website content.

Paragraph Snippets

Featured paragraph snippets are the most common of the featured snippets that appear on SERP. They usually provide the briefest answer according to what the user wanted to know, along with an image displayed alongside.

Paragraph Snippet
Paragraph Snippet

Paragraph snippets can help, instead of hurting, your click-through rate (CTR) if optimized correctly. By optimizing your paragraph to answer the question briefly but getting the user interested in more information, you will increase your CTR organically.

Paragraphs often appear when asked “what, why, who, how, and when” questions.

Listing Snippets

Listing snippets appear in two different forms: numbered or bulleted. List snippets apply mainly to posts about step-by-step directions, DIYs, or recipes.

If the featured listing does not fit into the featured snippet box, no matter if it is numbered or bulleted, the “More items” option will appear just above the link to the source page. As a result, when a user clicks to see more, they will be redirected to your website and automatically and organically increase CTR.

If your content is appropriate for listing snippets, you can optimize them by including questions in your headings. Also, answering the question under a related title in less than 50 words to get featured.

Table Snippets

Google displays a table snippet for better understanding to improve the structured data. The search engine does not just pull the information and present it how it was formatted. It can retrieve the particular information the user is searching for, and recreate its own table.

A website owner does not have to provide a table to get this kind of snippet; any data on the web pages that can appear as rows and columns has a chance to be featured. Also, Google considers well-structured content with prices, rates, years, and other statistical data available.

Video Snippets

Featured video snippets tend to show up for profoundly visual “how-to” searches where the user is presumably searching for step-by-step directions. Texts from video descriptions can also be included as an answer to a search query. Google retrieves relevant videos, highlighting suggested video clips that are likely to answer the search’s question best.

Several key factors affect your video’s chances to be featured on video snippets. Some of them are:

  • Name of the video
  • Suggested clip’s length
  • Views on the video
  • Age of the video (the year it was published)
  • Video’s ranking

Now that we have pointed out the types of featured snippets, it is time to examine how to optimize a website’s content to win featured snippets.

How to Optimize Content For Featured Snippets

How to Optimize Content For Featured Snippets

Studies have shown that almost thirty percent of Google SERP includes featured snippets. This percentage is expected to increase even further as the voice search option is expanding its borders.

As a result, it has become a crucial step to take for website owners or businesses to appear on SERP to increase credibility and visibility.

Whether you seek ways to increase your traffic or benefit from other advantages of increased visibility, we offer some tips to get featured to appear in position 0.

Keyword Research And Answering Questions

Keyword research is a vital necessity for successful content writing, especially if the content is aimed to get ranked for a featured snippet. Using SEMrush and its amazing keyword tool will help you understand what users are looking for the most.

Also, you can search for the frequently asked questions on your content and try to set a place to their answers in your content. Asking the specific question and answering it in the following paragraph will increase the chances of being featured. This method may also result in higher user recognition because it makes any article better structured and, therefore, providing a much easier read.

What Do People Also Ask?

The “People also ask” box usually appears below the featured snippet related to a question. A content writer can find many topics to include in their SEO content and expand its borders. Therefore, the content will be eligible to be featured.

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It is also important to include similar questions in an article because search engines feature content that has synonyms of or closely related search queries.

Summaries in Listings And How-To Instructions

The more comfortable you make it for a search engine algorithm to crawl your content, the more likely it is to award you a featured snippet. For that reason, choosing the right keyword is only half the battle. You should also include numbered and bulleted lists that summarize the key points or steps in a post.

With 15 items on the list and eight of displayed in the snippet, it is possible to engage the user to click through to see the entire list on your website.

Benefits of Featured Snippets

Benefits of Featured Snippets

Although featured snippets were introduced to SERP in 2014, it has become a huge factor affecting a website’s recognizability and raises brand awareness. Featured snippets provide more clicks from the organic search results without being ranked higher on Google ranks.

Why should you optimize your content for featured snippets? What does it yield for your business’s future and reputation? Please keep reading to find out what they offer and how they are useful for you.

Sometimes Fewer Clicks Do The Work

As a result of the answer to a question being displayed on the SERP right away, many SEO specialists believe that getting featured in a snippet reduces clicks and traffic.

In some cases, it might be true. For example, if the user searches for basic information like the birth date of someone or work hours of a specific place, they will not have to visit a website as they will get the information from the snippet.

But if the search query is a little more specific and complicated, such as “how do search engines work?”, they will find a brief explanation that is not enough. As users will need to know more about the topic, click on the website that is featured on the snippet. This will automatically increase the website’s organic traffic.

Great Way to Advertise Your Brand

As many other businesses compete with each other in your field, appearing on position 0 of the SERP will make a brand more visible and recognizable. From a possible customer’s perspective, you become more appealing by appearing in a featured snippet.

FAQs

Conclusion

As the featured snippets are the first things a user will see on the SERP, getting your content into this invaluable position 0 as a part of your SEO strategies will help increase your visibility and trustworthiness.  You can reach Position 0 if you make an effort in content writing for your site, mainly when answering questions and paying attention to the questions users ask.

Frequently Asked Questions

No. According to studies, most featured snippets appear for non-question queries.

Yes. Some tools have a beneficial filter allowing you to focus on keywords typed into a search box that result in featured snippets.

The difference between answer boxes and featured snippets is that answer boxes answer the question without presenting a website with more information.

Diego Manson

Posts: 218

My name is Diego Manson, or as people call me, Seodiego. I'm an SEO enthusiast and blogger. Because of my interest in the internet, I wanted to make it a better place for myself. That's why I'm into SEO. I try to share all I know and learn with everyone to help people improve their online skills.

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