Google penalties are still not fully known to many website owners. Usually, sites are subject to such penalties due to “the first-page rank guaranteed” emails and marketing tactics. You should never forget that SEO is a long process. Especially in competitive keywords, this period is much longer. According to the Google algorithm, many factors affect your performance when you want to improve your rankings without penalization.
Domain Age’s Effect on Ranking
The most misunderstood about SEO is about superstitious domains (domain name). If we want to give some examples of these, “The older domain is always more advantageous…” although this is not entirely wrong, there is little link between domain age and Google rankings. The following post on Twitter of Matt Cutt, a Google employee, is very revealing; “There is no significant difference in the effect of Google rankings between two 12-month and 24-month domains.” The conclusion we can draw from this explanation should be; The age of the domain name is a minor SEO variable.
Keyword in Title
If you want to improve your rankings without penalization, you need to optimize your titles. You can use the target keyword on the home page, category pages, product pages, or individual pages, not directly targeting the keyword. It is okay to use the keyword at the beginning, middle, or end of a sentence. Our recommendation is to use words to the right and left of the target keyword. It will be for your benefit to use the title tag effectively, which is very important in the site’s success. We would like to remind you that two different results from 2 other studies about whether your keyword is at the beginning, middle, or end of the title. While the keyword must be at the beginning of the title in the first study, no difference was observed in the second study.
Google announced on its official blog that it would not consider “meta descriptions” and “meta keywords.” In particular, we think the meta description tag is still up to date. Don’t leave the meta description tag blank just because Google is ignoring it. We recommend that you write the description of the relevant page up to 160 characters.
The H1 Tag is Important for SEO
The “H1” tag, the most important of the heading tags, is considered by Google as a direct ranking factor. There are two issues we suggest you about the H1 label; The first is that there should only be 1 H1 tag on each page, and the other is that the H1 label should never, ever address the keyword directly. You can use H2 and H3 tags in the text. You can use H2, H3 tags in subtitles in the article. If your keyword is included in these tags, it will benefit you. Do not use nonsense sentences or nonsense subheadings in H2 and H3 tags so that the keyword is included.
Keyword Density in the Article
There is no official statement made by Google regarding the keyword in the text of any page. The common opinion of the researchers and many SEO experts is that the keyword density should be around 3%. For example, our keyword is SEO; in a 700-word article, 21 SEO words should be passed.
The Effect of the Number of Words in the Article on the Ranking
There is no official statement that the number of words in the article is a ranking factor. “How long will an article be in words?” The best answer to the question is as much as the item should be. Before overwhelming the visitor or finding the information they are looking for, we need to review our word count in our article. The results of a study on the relationship between article length and SEO are exciting; The number of words in the report is directly proportional to the order… That is, the higher the number of words, the higher the ranking.
The Importance of Optimizing Images
With the developing technology, if we consider that most of the devices that connect to the internet are advanced technology mobile devices and the internet speeds are not sufficient, the most significant factor that affects the rate of your site is the visuals. Visuals that are not optimized cause your site to open unnecessarily late. You can turn this situation in your favor by using a well-designed theme and necessary plug-ins for this situation, which is extremely bad in user experience. Visual size is not only crucial in the optimization of images. Especially for Google spiders to understand your pictures well, the alt tags, titles, and height and width values of the images must be specified.
Avoid Duplicate Content
Never include duplicate content that Google hates on your site. Both the content you find from other sites and the same content that is more than one on your site can cause significant damage to your site. All content you add to your site should be original, and even unique content if you can.
Do Not Use Advertising on a Corporate Site
It would be useful not to use the codes received from advertising companies to not spoil the quality of your site or affect the speed of your site opening provided that you have a corporate website.
If Your Target Audience Is Local, Have Your Server Local
Remember, if your target audience is local or you want to rise in local keywords, your website should broadcast from a data center in your city. Although there is no verified ranking criterion yet, the visitor experience resulting from the ping time of the website broadcasting from the local server will be high.
What are Google Penalties?
A penalty by Google adversely affects the website’s ranking in search engine results. There are two types of penalties: These are algorithmic penalties and manual penalties. Search engines like Google update their algorithms almost daily, even several times a day. When a website receives an algorithmic penalty, its rankings drop. In these cases, the website owner is not informed and does not know the real reason. In contrast, on a manual fine, you’ll usually get a notification (assuming you have access to your Google Search Console). Manual penalties will tell you the reason for this, and sometimes sample URLs are provided. You can also appeal the manual sentence via GSC after you have fixed the problem.
FAQ on Improving Your Rankings Without Penalization
Pop-up ads are not a reason for a penalty; if it increases the rate of exit from the site too much, this logically indicates a decrease in your site’s entries.
If your website has been penalized by Google, you must remove all items that caused the penalty. Today, most manual penalties are for unnatural links. This happens when purchasing links or creating connection diagrams on a large scale. Remove these unnatural links to save your ranking.
Today, most manual penalties are for unnatural links. This happens when purchasing links or creating connection diagrams on a large scale. Remove these unnatural links to save your ranking.
If your website rankings have dropped due to an algorithmic filter, you need to improve the quality of your web pages. You should be careful and make sure that your web pages do not contain technical errors that keep search engine crawlers away.
The reason for a manual penalty may be due to feedback from the site, i.e., backlinks, the use of malicious code, or structured data errors. After determining the reasons that cause a decrease in the area, the negative ones are cleaned.
The place where Google quality guidelines are most strictly followed, Sandbox Penalty is the first quality search on the site and the first to inspect the content in doing so. A seasoned site can be exposed as a sandbox is applied to a newly established location.
Improving Your Rankings Without Penalization in Brief
If you want to improve your rankings without penalization, you should consider the suggestions mentioned above. As you improve your rankings without penalization, you will see a very high increase in the number of visitors to your page. If you want to have a fresh look at the subject, then you should also see our article on why we lose rank.