It is very significant for a website to rank high on search engine results. For this, SEO studies, which means search engine optimization, are of vital importance. Your site can be ranked at the top of the search engine results with the correct SEO work. If your website’s ranking has dropped for some reason, you may be wondering what happened. You can find out why your website rank has dropped by considering your content and your SEO work. Of course, the most significant point among these is SEO studies. If there is a situation that negatively affects SEO, then you should detect this immediately. In addition, you should advance your negative SEO work positively. In this article, we will explain in detail the situations that negatively affect SEO. Also, we will give you some tips on how to fix these situations.
There are many reasons for you to lose your rank on Google. The leading factors that negatively affect SEO are the main reasons.
Reasons Negatively Affect SEO
If we need to list, these can be some factors as slow site speed, broken links, and low-quality photo selection. Also, extremely high-dimensional images, low-quality content, and copied content can be the reasons. The keyword usage amount, URL changes, bounce rate, and competitors also may negatively affect SEO studies. If you have recently made a new change in your site’s structure, it would be logical to review these changes. Before you can fix the situations that have a negative effect on SEO, you must first identify these situations.
Speed of Your Website Can Negatively Affect SEO
Unfortunately, the speed performance of your site is one of the most common situations that negatively affect SEO. The opening speed of a website is a very serious factor for search engines. Because it depends entirely on how a user can experience your site. If the speed of your site is quite slow, it will annoy the user. Therefore, they will not waste time on your site. For this reason, you can find your website in lower rankings in Google search results. Remember, if your site is slow, this will make search engines never like you. Site speed is a crucial and leading ingredient. For both satisfying search engines and increasing the user experience to a great level. The first thing you need to do to increase the performance of your site is to increase your site speed.
Broken links Can Negatively Affect SEO
The broken link is a term used for not working links on a site. If you encounter an error when you click a link, it indicates that there is a broken link. Broken links are one of the factors that negatively affect SEO. Because if you have broken links, you cannot provide a good user experience. If a user encounters a broken link while browsing your site, this will be a bad user experience. Since all this directly negatively affects SEO, your user experience will decrease.
A website with errors that will worsen the user experience will suffer serious losses. Because all search engines, especially Google, have been trying to improve the user experience lately. If you are referring to other pages on your website with the links you provided, be sure to check these links. Make sure that the site you are citing is reliable and not faulty. There are services that you can provide broken link control and produced only for such cases. You can solve your broken link problem by using these services.
Keyword Usage Can Negatively Affect SEO
For the correct application of keyword techniques in SEO studies, you must first choose the right keywords. Because if you choose your keywords correctly, your target audience can found your website more easily. For all this, you should use the right keywords, and your keyword usage rate is a crucial factor at this point. Not only the use of keywords in the content but also their usage rate in the meta description and titles are the reasons that affect SEO. Adding keywords in your meta descriptions will help your site’s SEO work. Also, paying attention to topics like title tags and meta tags is valuable for SEO work. If you have recently made changes to your title, meta description, or keywords in your content, this may negatively affect SEO.
Keyword optimization is a crucial issue for the SEO work of website pages. If you do not use keywords properly and share content filled with incomprehensible articles on your blog page, all of these will certainly have a negative effect on SEO. In addition, keeping your keyword list steady for a long time will also have a negative impact on SEO. If you are stuck on a fixed keyword list for a long time, you will not be able to catch new keywords. Therefore, you will lag behind your competitors. You have to follow the innovations and apply them to your content if you do not want to lose this competition.
You should also pay attention to your keywords and keyword phrases in your page URL. If your URLs are too long, and if you are using keywords too many times in URLs, Google can perceive this as spam. All this will negatively affect SEO, and your website’s ranking will decrease.
Stolen Content Can Negatively Affect SEO
Stolen content means that content is indexed on two or more sites or on different pages of a site. If the content on your website is plagiarized content, you can be sure that it will negatively affect SEO. Copy content is one of the dislikes of search engines like Google. Google hates duplicate content, and when it detects sites with duplicate content, it lowers the ranking of those sites. Thanks to the Google algorithm, it can understand when content is duplicated, and therefore, of course, duplicate content has a negative effect on SEO. Always share content on your site that will improve the experience of users on your blog post. Users and search engines do not want to see the same information on each page. Produce creative and original content.
What Is Negative SEO?
Negative SEO, also known as Black Hat SEO, is the name given to malicious SEO studies that your competitor has done to lower your website’s ranking in search engines. The primary purpose of these studies is to decrease the SEO power of the site where the negative SEO attack is made, and thus to reduce the ranking by getting a penalty by Google. The easiest way to achieve this is to apply SEO techniques known as Black Hat SEO or Anti SEO. Since harmful links, which are at the top of the negative SEO techniques, are out of your control, it may be difficult to notice and deal with this situation.
Also, since negative SEO techniques do not affect the structure of the site, it can be difficult to understand since there is no change in the structure of the website. The only way to find out that you are in such a situation is to check the ranking of your website in the search engine result and to check the number of bot visits.
Ways to Avoid Negative SEO
There are different ways to avoid most of the negative SEO techniques. There are many points that you should pay attention to. By paying attention to the following points, you can make your website safer and stronger against Negative SEO attacks.
- First of all, you should follow the contents of your site regularly.
- You should review your site’s report and analysis. If you do not have time to review statistics every day, you can choose to receive your Google Analytics reports by daily mail. In these reports, you can also see reports such as bounce rates and traffic of your site.
- You should regularly test your site’s speed.
- You should keep your site safe and perform security checks regularly.
- In cases such as the inaccessibility of your site, tools that send warning e-mails are available in the market, and you can use one of these services that are suitable for you.
- You should regularly check the links on your website.
- In addition, you should regularly check backlinks and block malicious backlinks with the Google Disavow tool.
Summing Up the Reasons That Negatively Affect SEO
In this article, we have explained to you in detail the reasons that negatively affect SEO. Knowing and preventing the factors that negatively affect SEO is an essential issue for your website’s place in search engine results. If you do not know the factors that negatively affect SEO and ignore them, it is quite possible to lose your ranking in the search engine results. As we mentioned above, the speed of your site, harmful backlinks on your website, excessive and unnecessary keyword usage, having copied content, and broken links are among the reasons that negatively affect SEO.
Apart from all these, SEO techniques known as Black Hat SEO or Negative SEO are among the topics that essential. With the information we provide in our article, you can pay attention to the ways of protection from these malicious SEO studies. In this way, you can prevent your website from competitors who want to harm your site with such SEO studies. Remember, taking precautions is very important for the security of your website. With our article containing the reasons that negatively affect SEO, you can detect and correct the mistakes in your SEO studies. If you are late in fixing the reasons that negatively affect SEO, this can have bad results for your site. So it is useful to check your website frequently.