Suppose that you want to improve your website’s performance on search engine results pages (SERPs). In that case, search engine optimization is a life-saving process to improve your website quality and quantity of your website traffic. Whenever we talk about SEO, the first things coming to mind are keywords, content, backlinks, nofollow and dofollow links, and so on. These words have equal importance to be effective and efficient in SEO. In this post, we are going to talk about everything you have to know about nofollow links. This post will be useful for people who are new to SEO and cannot understand the difference between nofollow and dofollow links.
What Is a NoFollow Link?
Nofollow links were introduced by Google in 2005 in order to overcome comment spam. These links are a hyperlink that contains a rel= “nofollow” attribute. This attribute tells search engines to ignore these links. In other words, it tells search engines not to follow the link destination.
Nofollow Vs. Dofollow
To understand what is going on with nofollow links, we need to understand the difference between nofollow and dofollow links. According to many website users, these two different types of links look exactly the same. Thus, it is impossible to understand the difference between these links for an average website user. However, there is a huge difference between them in search engine optimization. Dofollow links help you improve your search engine rankings directly. On the other side, nofollow links don’t affect your rankings directly. Let’s look at them in more detail. We have an example below. The first one is a standard link and the second one is a nofollow link.
- <a href=”https://www.example.com”>Example</a>
- <a href=”https://www.example.com” rel=”nofollow”>Example</a>
If you see the rel= “nofollow” attribute in the link, it is nofollowed; otherwise, it is followed. In order saying, any link that has the rel= “nofollow” tag is a nofollow link. That’s it!
Benefits Of Nofollow Links
You should achieve a balance between nofollow and dofollow links. According to some studies, it is suspicious for a website to have only dofollow links. At this point, even if a nofollow link cannot have a direct impact on your search engine rankings, it can have an indirect impact on it. That’s why you should implement these types of links in order to improve your website rankings indirectly. Because of this, any website should have both nofollow and dofollow links at the same time. Here are some reasons to use the nofollow links:
- Paid links can be a perfect way to increase your website traffic. However, according to Google, paid links are against Google Webmaster Guidelines. It means that if you use paid links, there will always be a risk of being penalized by search engines. On the other side, nofollow links can protect you against Google penalties.
- If you have a comment feature on your website that allows users to say what they want, you can use these links to get on well with Google because of the lack of moderation on your own site.
- Nofollow links can provide more dofollow links to your website because they increase your website exposure. Thus, when the number of people who hear of your website increases, you will be able to obtain more dofollow links organically.
Even More Benefits
- Nofollow links are a perfect traffic source, and you can make a difference for people who visit your site and share the pages on their social media account. Note that more traffic on your website leads to better rankings, more engagement, and more people you can reach.
- Nofollow links also improve your domain authority. These links help you improve your domain authority because they drive traffic to your website and increase your site’s credibility.
- Nofollow links build brand awareness. It is one of the most critical factors in growing your business online.
These are a few places where you can see nofollow links used. These links a perfect way in order to protect your website against spammy link comments. Besides, at the end of the day, you will have different types of link profiles.
How Can You Check if a Link Is Nofollow?
There are multiple methods in order to check if a link is nofollow. Here are some techniques:
Check the HTML Code
It is the easiest way to check the link manually. There are two options you can prefer.
- In Chrome, find the link you want to check.
- Right-click and click the ‘Inspect’ option, or you can press “Ctrl+Shift+I.”
- Look into the HTML source of the web page.
- If there is a rel= “nofollow” tag, the link is nofollowed. However, if you don’t see the rel= “nofollow” tag, that link is dofollow.
- In Chrome, find the link you want to check.
- Right-click and click the ‘View Page Source’ option.
- Press control/command and F.
- Type the ‘nofollow’ word.
- If there is, the link is nofollow. However, if you don’t see it, that link is dofollow.
Backlink Analysis Tools
In order to analyze inbound links, you can prefer to use a backlink analysis tool, such as SE Ranking, Ahrefs, SEMrush, and so on. All you need to do is to enter a specific URL and sit back and watch.
FAQ About Nofollow Links
The first option is that you can make a link nofollow by adding the rel=” nofollow” tag in between the <a href= “https://www.example.com” and >Example</a>
The second option is that if you have a blog post, you can view the HTML code of the page. Go to your blog editor and open the HTML view in order to edit the code directly. Find the link you wish to make nofollow. Add the nofollow tag. At the end, the link will look like this: <a href=”https://www.example.com” rel=”nofollow”>Example</a>
Although they look alike, there is a great difference between the two. As mentioned in the review above, Dofollow links accelerate your rankings directly while nofollow does not.
According to some people, the best ratio is 50/50. On the other side, according to some, the best ratio is 40/60. However, there is no perfect answer. But one thing is certain. You need to try to get the correct balance of nofollow and dofollow links to succeed in your SEO strategy.
Most SEO tools like Ahrefs, SEMrush, or Majestic tell you how many nofollow and dofollow links you have.
Nofollow Links in Short
In this post, we’ve talked about the impact of nofollow links on search engine rankings and in your SEO strategy. These links are links to your own website with the rel= “nofollow” tag. Even if SEO professionals don’t share their exact views, these links can have an indirect impact on your search engine rankings. You can prevent spam comments and unwanted links through these links to protect your site’s SEO success.
These harmful comments and unwanted links affect your SEO results and rankings negatively. However, nofollow links help you provide your website awareness and drive traffic to your website. You can also normalize your link profile thanks to these links. That’s why, if you use the links wisely, you can attract more organic links to your site and improve your website’s SEO. If you need more tips about SEO we highly recommend you checking out our review on how to increase domain authority.